- May 4, 2023
- Category: Blog
Over-The-Top (OTT) services have become increasingly popular in recent years, providing guests with a variety of entertainment options while staying at hotels. With the rise of streaming platforms such as Netflix, Hulu, and Amazon Prime Video, guests expect to have access to these services while traveling. This is where OTT services come in, allowing hotels to provide their guests with the same streaming options they have at home. In this article, we will explore how OTT services can benefit the hospitality industry.
Increased Guest Satisfaction
One of the most significant benefits of offering OTT services is the increased guest satisfaction. Guests expect to have access to the latest entertainment content, and providing them with OTT services can make their stay more enjoyable. With access to streaming services, guests can watch their favorite shows and movies on demand, making their stay more comfortable and enjoyable. This increased satisfaction can lead to better reviews, repeat business, and an overall better reputation for the hotel.
Differentiation From Competitors
Offering OTT services can also help hotels differentiate themselves from competitors. In a crowded industry, hotels need to find ways to stand out from the competition. By providing guests with access to streaming services, hotels can offer something unique that their competitors may not have. This can help attract more guests and create a more loyal customer base.
Increased Revenue
OTT services can also help hotels generate more revenue. Hotels can charge guests for access to these services, either as a daily fee or as part of a package deal. This can be a great way for hotels to earn additional revenue, especially during times when occupancy rates are low. Additionally, hotels can offer advertising opportunities to brands that want to reach their guests through the streaming platform.
Improved Technology and Connectivity
To offer OTT services, hotels need to have the necessary technology and connectivity. By investing in the latest technology, hotels can provide guests with a seamless streaming experience. This can include fast internet speeds, smart TVs, and in-room devices such as Apple TV or Roku. By offering the latest technology, hotels can stay ahead of the curve and provide guests with the best possible experience.
Enhanced Data Collection
OTT services also provide hotels with an opportunity to collect valuable data about their guests. By monitoring which shows and movies guests are watching, hotels can gain insights into guest preferences and behavior. This information can be used to personalize the guest experience and offer tailored recommendations based on their viewing history. Additionally, hotels can use this data to inform their marketing and advertising strategies, helping them to target guests more effectively.
Challenges to Consider
While there are many benefits to offering OTT services, hotels need to consider some challenges before implementing them. One of the biggest challenges is the cost of upgrading technology and connectivity. Investing in smart TVs and in-room devices can be expensive, especially for smaller hotels. Additionally, hotels need to ensure that their internet connection is fast enough to support streaming services without interruptions.
Another challenge to consider is content licensing. Streaming services require hotels to have a license to show content to their guests. This can be a complicated process, as different streaming services have different licensing requirements. Hotels need to ensure that they are following all legal requirements and that they are not infringing on any copyrights.
Conclusion
Overall, OTT services can be a great way for hotels to improve guest satisfaction, differentiate themselves from competitors, and generate additional revenue. By investing in the latest technology and connectivity, hotels can provide guests with a seamless streaming experience that rivals what they have at home. While there are some challenges to consider, the benefits of offering OTT services make it an attractive option for hotels looking to enhance the guest experience.
lodgeVision is a premier supplier of the Dish Evolve Over-The-Top (OTT) platform that offers live and on-demand streaming services to its users. It is a non-subscription-based service that allows guests to access their favorite TV shows, movies, and sporting events on their guest room televisions. With Dish Evolve, users can enjoy high-quality video streaming, personalized recommendations, and the flexibility to watch their favorite content.
One of the key features of Dish Evolve is its user-friendly interface, which makes it easy for users to navigate and find the content they want to watch. Additionally, the platform offers a wide range of content, including popular TV channels, movies, and live sports events. Overall, Dish Evolve is a great option for anyone looking for a comprehensive OTT platform that offers a diverse range of content at an affordable price. For more information please contact lodgeVision at 608-665-1909